Mower, an integrated marketing communications agency, had combined with another large advertising agency, causing them to seek larger office space. They needed space that would not only accommodate the current staff, but would allow for expansion. As a creative company, they wanted an open, flowing environment that would foster creativity and encourage interaction and collaboration. At the start of the process, Mower was outside the central business district, but they preferred the vibrancy and energy of downtown, however, they made it clear it was not a deal-breaker. First and foremost was to find a space that would inspire their staff and clients, as well as accommodate the entire staff on a single floor and allow for future growth.
The BellCornerstone Approach
BellCornerstone identified existing, redevelopment, and build-to-suit opportunities throughout Syracuse, in both downtown and suburban markets. When no options seemed to work for EMA, BellCornerstone went off market and approached a local developer on a newly constructed building to add a 5,000 SF addition to create the ideal space. BellCornerstone worked with the buildings developer to design and build a one-story, 5,000 SF addition, featuring skylights and exposed brick, to accommodate the entire staff on a single floor.
EMA moved to the newly constructed Jefferson Clinton Commons, a LEED-certified building in the vibrant Armory Square District, well inside of the CBD. Their new home that not only reflected but energized the brand. BellCornerstone converted the traditional build-out allowance to an allowance for open architecture furnishings to create the desired functionality and environmental feel.