What began as a simple exercise transformed into a corporate mission. We conducted research to better understand the perception of the commercial real estate industry as a whole and what we uncovered wasn't pretty.

 

The lack of transparency in the real estate process resulted in industry distrust. Representatives were often viewed as working in opposition to their client’s best interest. What's more, there was the feeling that the broker's compensation took precedence over the client’s business and financial goals.

 

We took these findings to heart and viewed it as an opportunity to redefine the industry and provide a far better real estate experience. We devised a solution that upends the traditional brokerage model and fixes the problem of misaligned incentives. Additionally, our company is staffed with a team of salaried specialists, each with specific skill sets, to serve our clients in their precise capacity and at the ideal time.

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People have questioned the sanity of turning a multi-trillion dollar industry on its head, but the more they hear, the more they understand. That's what's exciting to me; looking a prospect in the eye and witnessing that “aha moment.” A smile spreads across their face, and they say… “yeah, that makes sense!”​

 

Clearly, the Pandemic created havoc in the office, retail, commercial and residential real estate markets. Although we believe the markets have started to and will ultimately bounce back, a hybrid, work from home model has created a new normal. Our team approach and market leading experts continue to help our clients navigate the volatile real estate industry.